Over the last few years, more and more companies have started to incorporate email marketing strategies to communicate with their existing customers, build stronger relationships, and promote their products or services. In fact, many marketers believe that email marketing is much more effective than using social media to promote their businesses. To show you how effective email marketing is, we have compiled a list of 99 important email marketing statistics, trends, and facts. This list will help you better understand how to effectively use email marketing to grow your business, establish relations with your customers, and increase revenue.
Key Email Marketing Stats 2023
Email marketing has been on the rise over the last year. In 2020, many business owners switched from traditional marketing to implementing different online marketing tools to grow their businesses. Here are a few of the most important email marketing statistics.
Email Marketing Demographics Statistics
To better understand how people use email as a communication and marketing channel, let’s take a look at some email marketing demographics statistics.
Email Campaign Statistics
A very carefully designed and thought-out email campaign can help marketers increase their revenue significantly. Here are the most important email campaign statistics to help you create better email campaigns for your customers.
Email Click-Through Rates Statistics
The most important numbers of an email campaign are click-through rates, open rates, bounce rates, and unsubscribe rates. So, let’s analyze the latest email rate statistics.
B2B Email Marketing Statistics
More and more B2B marketers are using email marketing as their primary lead generation and content marketing tool. Here are some of the most recent B2B email marketing statistics.
B2C Email Marketing Statistics
Most businesses claim that email marketing is their favorite and the most effective method of communication with their customers. Here are the most recent B2C email marketing statistics that you should know about.
Email Marketing Statistics by Industry
Nowadays, almost all industries are currently using email marketing or have used it at some point. So, let’s take a look at email marketing statistics across different industries.
Mobile Marketing Statistics
If you own a smartphone, then chances are that you check your email on your phone more than you check it on your desktop. This is why more and more brands realize how important it is to optimize their email campaigns for mobile. With that said, let’s look more closely at the latest mobile marketing statistics.
Email Segmentation and Personalization Statistics
There is no doubt that we are more likely to open an email that looks like it has been specifically tailored to us. Well-thought-out segmentation and personalization can help businesses increase their conversion rates significantly. So, let’s analyze some of the most important email segmentation and personalization statistics.
Email Sending Automation Statistics
Email automation is one of the most important email marketing tools. It helps email marketers improve their message targeting, increase their conversion rates, and keep their customer relationships growing. Here are the most important email-sending automation statistics.
What is the average conversion rate for email marketing?
As of 2021, the average conversion rate of an email marketing campaign is around 15.11%. This means that it has dropped slightly, by 0.11%, from 2020. In 2019, the average conversion rate of an email campaign was slightly higher, at 18.49%.
What is the success rate of email marketing?
The success of an email campaign is measured by two main statistics: click-through rate and open rate. A standard click-through rate of an average email campaign is around 2.78%, and the average open rate of an email campaign is approximately 21.80% across all industries. By measuring your email campaigns against these two important benchmarks, you can determine whether your campaign was successful or not.
What’s a good open rate for emails in 2021?
A good open rate is an open rate that is equal to or above the average open rate of email campaigns across all industries. Given that the average open rate for 2021 was estimated at 21.80%, we can say that a good open rate for emails in 2021 is equal to or above 21.80%.
What are email benchmarks?
Email benchmarks are metrics that a business uses to evaluate whether or not its email marketing campaign was successful. The most common email benchmarks are open, click-through, bounce, and unsubscribe rates.
Conclusion
More and more marketers are noticing the importance and effectiveness of email marketing. If you are a business owner and you aren’t using email marketing to grow your business, you should definitely consider it! This list of 99 email marketing statistics, trends, and facts will show you how email marketing may impact the success of your business. To create this list, we have gathered information from the following sources: Statista, Constant Contact, MailChimp, Campaign Marketer, Hubspot, and more. About
